Business and career in automotive field

Automotive_fieldThere are numerous opportunities in the automotive career that are ripe for the picking. They range from working in a car factory to working in a car dealership. Some of these may require academic qualifications or prior experience in a particular field, but there are just as many that one can take up immediately upon completing high school. Additionally, there are also opportunities for those that want to start or own a small business.

Career Opportunities
One place to find a career in the automotive industry is in car dealerships. Dealerships require numerous employees on the daily. Some people opt for car sales representative jobs. A car sales representative helps potential buyers find what they are looking for at a price they are comfortable with. Such jobs work on commission and the pay may vary depending on how many cars a person is able to sell in a given week. Other careers in this field include auto mechanics, detailing cars, or in bodywork. Mechanics work on the instruments or the motor when they fail to work as required. Bodywork entails fixing paint issues and dents on the car exterior. Detailing, on the other hand, involves getting the interior of the car clean such that it is ready to show to customers. Almost all dealerships are under a management team that runs all these different departments. The department manager is usually a person that has worked in the automotive industry for a number of years and therefore understands all that a car may require to ensure it is roadworthy. This position is typically only handed to persons that have taken business classes or have the relevant university background.

Factory Work
Working in a factory is another kind of job in the automotive industry. Factory workers utilize heavy machinery to construct automotive parts for different companies. Employees usually work in an assembly line and make a car from start to finish. Factory work is often grueling and loud and the pace is quite fast but the salary is often very good, particularly in the production of exotic or expensive cars. At the same time, factory work comes with very little bureaucracy as compared to management jobs in the automotive industry.

Business Opportunities
There are also many business owners that work in the automotive industry. Some go on to open their own used car dealerships. Others liaise with dealerships and repair, or maintain vehicles in such aspects as custom body paint, interior repair, or dent repair. Some of these businesses deal with accessories. Accessories are a major part of the automotive industry as these include designer seats, custom parts, and car stereos. With the many careers and business opportunities there are in the automotive industry Book practical test, the salary will vary depending on the specific task. The jobs with the highest pay out are those in mechanics, car sales, and in management. Education and training in a specific field goes a long way in helping one determine what aspect they would like to immerse themselves in, and in the pay that they are likely to receive.

Author bio: Emily, a passionate writer from UK. Presently she working for ESTA visa which provides you assistance in getting visa easily for any purpose like career and vacations.

How To Track Advertising and Marketing Dollars

I’ve chatted with lots of business owners and CEO’s over the years. They’ve always said to me they weren’t sure what form of marketing and advertising was being more effective.

For any marketing and advertising person, this is where you have to prove your keep. No matter if the CEO or business owner knows about tracking ,you have to get them to create and implement a tracking system. Trust me on this, it’s going to be the only way you can prove that what you are doing is working. If you don’t have the business you are working with set this up, they’ll never know where the new business is coming from. And then they’ll look at you tell you the work you’ve done isn’t effective.

So get them to setup a tracking system. It could be on their website with a simple “where did you hear about us” or when people call into a call center or when people  people come into a physical storefront.

There are obviously more in depth ways to setup a tracking system. But no matter what it is, you have to take the initiative and get the business to set one up. In doing so, say it’s to help them out and to determine what it working for them. You could also say to them that they might determine the work you are doing is not effective. By doing this your coming from a place of what’s best for the business and not yourself. This is always where you want to be and it shows you care about them.

That’s why Jay Abraham encourages you to think of customers as clients. I highly advise you start to read some of Jay’s amazing books on marketing. He really simplifies business and success so that anyone can understand how to grow and succeed.

Today’s post is simple. Get all your clients to setup a tracking system. It will help them determine what form of marketing and advertising is working.

How CBM Certification will Help You Start Your Own Business

Businesses and organizations are always in search of competitive employees and qualified subordinates to manage and take care of the business tasks and activities in the best possible way. Many days and weeks are spent in hiring and recruiting staff and employees who are highly qualified and experienced. The most vital job post in any business is a business manager. A business manager has the responsibility to look into the administration and management activities and regulate these departments in the best possible way. Leading the team and directing the energies of the team members is one of the most common responsibilities on the shoulders of a business manager. No business can progress without having qualified and certified business managers on board as these professionals have the latest knowledge and skills to compete with big names in the industry.

Those who wish to start a new business venture should know that having the right knowledge and education is necessary for the success of any business. Certified business manager or CBM is a credential that is accepted globally and is acknowledged by all the leading organizations and companies across the world. This certification verifies that a person possesses the skills to handle business administration tasks and has advance knowledge in areas like international business law, ethics, finance, accounting, quality management, process management, and project supervision. Earning this certification makes a person capable of leading a business in the right direction so as to maximize profits and minimize the risks of loss. CBM holder professionals can make a great start in the field of business management and administration as they have contemporary knowledge and skills to meet the challenges of the current business environment.

Entrepreneurs, small business owners, or those who want to set up a new business can benefit  a lot from the CBM credential as one possess the knowledge of what should be done to pave the path towards success. Having adequate knowledge, one can supervise subordinates, regulate their duties, and keep a check on the activities going around within the company. Getting employees certified with Certified Business Manager certification further maximizes the probability of the success. Trends in business evolve over time and it takes continuous education and learning to understand the latest trends and business concepts and implement them in order to compete with the other organizations and companies in the field. A CBM certification would be a valuable asset to begin a new business and direct it towards the right path to accomplish success and progress.

Please stop with this Advertising Strategy

Golf is a sport I really like to play. It’s not uncommon for golf courses to be used as marketing tools to sell real estate around the course.

In many cases it’s a resort course that has a hotel on site along with the real estate. They want out of towners to come in, enjoy the course and get a dose of what it would be like to live there. Then they hope you’ll saunter over to their real estate sales centre and buy a home!

That’s all fine and dandy. But this model is very cookie cutter. It usually consists of a golf course designed by a well known golfing legend like Jack Nicklaus, Greg Norman or Arnold Palmer. The hotel is usually a big brand like a Westin or Fairmont. And the houses are all around 1 million dollars.

It’s not the model the bothers me. It’s the uncreative way they market and advertise the resort.

It’s always a three term slogan like “Play, Stay, Live”.

See below.385879_10151532521642238_1317387461_n

You’ll see this type of three sentence definition for all these resorts.

Now since the golf industry is slowly decreasing in numbers, so are home sales. Yet golf resorts with a real estate component are still being created.

I’m going to run a test to see if another real estate golf course has that same slogan.

Here is The Wilderness Club in Montana. Surely enough their website has the “Live. Stay. Play” slogan on it!

Wilderness Club   Golf Course Montana   Eureka Real Estate

Montana is a lovely state, but they have to be struggling trying to sell real estate in such a remote part of the US.

No one in the right mind would live their full time unless they really like outdoor winter activities.

So this is a call for these resorts and their marketing departments to be more creative in their advertising. They need to do something more to make potential buyers to feel what it would be like to live there.

Internet Marketing – The Future

My last post was about why advertising starts with print, TV and radio. That post wasn’t supposed to come across as that’s the only way to advertise your business. Far from it.

There are hundreds of ways of you can advertise and market your business. Far cheaper ones then putting and ad on TV, in a magazine or on a radio station. Those are great options if you have the cash flow. Many business don’t have that cash flow. Does yours? If not, you should really look into online advertising.

There are numerous places you can advertise online.

1) In the search engines

2) On relevant websites

3) On local websites

It’s all pretty cheap to do so as well. You can either pay per impression, pay per clicks or a new mthod of payment is called pay per acquisition.

Obviously the most effective way to go is cost per acquisition. This means you tell Google or any other search engine how much you want to pay for a conversion. This gives you full control over how much you want to pay. And you only pay when a conversion is made. This is by far the best way to go. No waster clicks or website visitors that cost you money. Only time you’ll be charged is when you get a conversion.

Back in my advertising days, I could never imagine only being paid for when someone converted into a client for our clients. The advertising industry is totally based off impressions. No matter if it’s print, radio or TV, there are a lot of people watching, listening and reading those mediums.

Because of that we could get away with charging the client a lot of the work. They were already paying a lot to have their ads placed on those mediums. But without properly advertising too them, they’d waste their money. So our service was a necessity.

But I honestly think that the future is internet marketing. More people are spending more time in from of their desktop computers and smart phones then they are watching TV. This causes a big problem for agencies like Wieden + Kennedy. Can they along with the mediums adapt to their targeted audience as they move away from TV, print and radio? Agencies surely won’t be able to charge as much as they use to. Many agencies will fail to adapt to this new world of marketing and advertising online.

Advertising, It All Starts With TV, Print and Radio

A few weeks ago I was in a furniture store looking for a new sofa. During my time in the store I noticed a dapper looking man. He looked like he worked there. So I asked him about this specific sofa I was looking at.

He had no idea what the sofa was and told me he was not a salesman at the store. It was shocking because he sure looked like it! When I asked him what he was doing, he told me that he was waiting to speak with the business owner.

He went on to tell me he was a salesman for a local group of magazines and he was trying to sell the owner on advertising space in upcoming issues. Now based on my career in advertising, I wanted to pick this salesman brain about advertising in 2014.

I was more curious to ask him about how things are going in regards to the internet and how businesses are focusing on spending money and time advertising their products there.

He said it was big part of the advertising and marketing mix. But he also said this day and age your business has to been seen everywhere. That includes on TV, in print publications, on the radio and all over the internet.

But he said something that really resonated with me.

“It all starts in the media”.

What did he mean by that?

He went onto to say many people get their inspiration for something they want to purchase by either watching TV, reading a magazine or by listening to the radio. Now although viewership, listenership and readership is down across all platforms, people still are listening, watching and reading those mediums.

With that, people get inspired for a new home renovation, vacation or even a new sofa like the one I was looking for. He asked me what brought me into this particular furniture store and where the idea I needed a new sofa came from.

I told him I was watching and episode of Mad Men and that I really loved mid century modern design furniture. This is where my aha moment came!

He was totally right. It all starts with media.

Because I got inspired by Mad Men, I then went to the internet to search for local modern furniture stores. I came across a list of 4 places and viewed their online stock. When I saw a sofa I liked, I then came into the store.

So sure, I found out about this business online by doing a search. The idea I needed a new sofa came from the show Mad Men which is on TV.

This can also work by viewing content on a related channel. For example, there are endless amounts of home renovation, interior design and show talking about homes on the DIY Network and Home and Garden Television. Watching any of the content on these shows might have also inspired me I needed a new sofa, kitchen or even patio for the upcoming summer.

I ended up talking the magazine salesman for about an hour. In the end I really saw the light. Even though the internet was everywhere and people were always searching for something to buy, they mostly got their inspiration for that purchase by watching TV, reading a magazine or by listening to the radio.

In the end, it all starts with advertising and media.

Charlie-Levels

Welcome to Wealth Forecast Pacific

Hello everyone and welcome to Wealth Forecast Pacific. If you don’t know about this site, please visit the about page. If you are too lazy to do that (and I don’t blame you if you are!) then you can learn more about this site and me here.

I started off working in the advertising world under one of the greatest ad men off all time. No, not David Ogivly but Hal Riney. You would think that watching Don Draper is what the advertising world was really like. Well, it wasn’t. I’m here to share some stories about great ad campaigns from the past and to talk about my life experiences along with business and marketing tips.

I will be covering a lot of stuff which you don’t want to miss. Especially this whole internet thing. I might be old but I’ll teach you a lot about internet marketing and how to capture the attention of audiences who visit your website.