How Web Design Helps SEO

Hiring a professional web designer does more than just help you to have a better looking, more functional website. It can also help your business to get picked up more by search engines. Search Engine Optimization (SEO) is the process of altering your website so it better conforms to search engine algorithms and thus can get more hits from potential customers. The best type of SEO will help you to reach a targeted audience rather than just any audience who may or may not actually be interested in you. So how can using professional services aid you as you seek to improve upon your website in this crucial way? Here are few points to keep in mind from our professionals of BCS web design.

#1: The use of Responsive Web Design

With more and more people using smartphones and tablets to access products and services on the web, instead of only using desktop computers, having a website that can efficiently be used on different types of screens is good on a basic level and in terms of improving the SEO of your site. Responsive web design is the way to go if you want to develop a site that everyone can access by using just the one URL. The benefit of having just this one site is that you will be able to build backlinks to the one site instead of having to work on getting backlinks to a regular site and a mobile-specific site here. SEO becomes simpler.

#2: Limiting categories and subcategories

Having an adequate amount of content on your site is important if you want to get picked up by search engines–if you have too few pages or each page does not have enough words on it, your site may get passed over. However, search engines are also able to pick up on whether your content is really organized well on your site partly based on whether people actually look around once they click on a link. That’s why it is important to find the right balance between having enough content and having relevant content that is organized adequately. Our web design in Belfast has the experience needed to find that balance.

#3: Linking keywords to the right content

Similar to this is the need for you to choose the right keywords while developing content that people care for. The right web designers can get you started.

10 Reasons To Hire a Professional Web Designer

A business without a strong website is at a disadvantage. With so many resources available to your potential customers at the click of a mouse, you want your business to have a web presence that will leave them impressed. Here are BCS Web Design‘s 10 reasons why you should hire a professional web designer.

 

  • It’s a time-saver

 

A professional will have all of the skills needed to create an effective website already, so you do not need to use your time to learn them yourself.

 

  • You don’t have to use your business to practice web design skills

 

If you actually do want to gain experience in web design, you can still do so outside of work. Leaving the experimenting for a hobby project is a good idea for your business.

 

  • Web designers have professional knowledge

 

Not only do web designers have the concrete skills to create your website, they will also know about marketing and how to make your website work for your industry.

 

  • It’ll give you an edge over competition

 

At a time when most businesses have a website, it is smart to have one that stands out from the crowd–a good web designer can do this for you.

 

  • You can forget about having to use a design template

 

One way to stand out is to get your website to look unique. A custom layout by a web designer can do wonders.

 

  • They know how to communicate your message

 

You know a lot about your business vision, and web designers know how to communicate it online to get you results.

 

  • It gets the attention of potential customers, advertisers, and partnerships

 

Your main purpose may be to increase your customer base, but a strong website can attract people who might want to work with you in other ways, too.

 

  • Search Engine Optimization

 

The nicest looking site will not get you far enough if it does not get picked up by search engines. A web designer will have this in mind as they develop your site.

 

  • They can make your website adapt to different browsers

 

Customers will access your site from different internet browsers, and it is important that your site is able to adapt when necessary.

 

  • Your website is your business card

 

You want to feel like you can proudly share your website with new acquaintances–so get it made by someone who understands web design and the needs of your business.

We hope this list has been helpful for you. BCS Web Design can provide you with lasting results that will give your business the boost it needs if you are looking for Belfast Web Design.

How To Track Advertising and Marketing Dollars

I’ve chatted with lots of business owners and CEO’s over the years. They’ve always said to me they weren’t sure what form of marketing and advertising was being more effective.

For any marketing and advertising person, this is where you have to prove your keep. No matter if the CEO or business owner knows about tracking ,you have to get them to create and implement a tracking system. Trust me on this, it’s going to be the only way you can prove that what you are doing is working. If you don’t have the business you are working with set this up, they’ll never know where the new business is coming from. And then they’ll look at you tell you the work you’ve done isn’t effective.

So get them to setup a tracking system. It could be on their website with a simple “where did you hear about us” or when people call into a call center or when people  people come into a physical storefront.

There are obviously more in depth ways to setup a tracking system. But no matter what it is, you have to take the initiative and get the business to set one up. In doing so, say it’s to help them out and to determine what it working for them. You could also say to them that they might determine the work you are doing is not effective. By doing this your coming from a place of what’s best for the business and not yourself. This is always where you want to be and it shows you care about them.

That’s why Jay Abraham encourages you to think of customers as clients. I highly advise you start to read some of Jay’s amazing books on marketing. He really simplifies business and success so that anyone can understand how to grow and succeed.

Today’s post is simple. Get all your clients to setup a tracking system. It will help them determine what form of marketing and advertising is working.

Advertising, It All Starts With TV, Print and Radio

A few weeks ago I was in a furniture store looking for a new sofa. During my time in the store I noticed a dapper looking man. He looked like he worked there. So I asked him about this specific sofa I was looking at.

He had no idea what the sofa was and told me he was not a salesman at the store. It was shocking because he sure looked like it! When I asked him what he was doing, he told me that he was waiting to speak with the business owner.

He went on to tell me he was a salesman for a local group of magazines and he was trying to sell the owner on advertising space in upcoming issues. Now based on my career in advertising, I wanted to pick this salesman brain about advertising in 2014.

I was more curious to ask him about how things are going in regards to the internet and how businesses are focusing on spending money and time advertising their products there.

He said it was big part of the advertising and marketing mix. But he also said this day and age your business has to been seen everywhere. That includes on TV, in print publications, on the radio and all over the internet.

But he said something that really resonated with me.

“It all starts in the media”.

What did he mean by that?

He went onto to say many people get their inspiration for something they want to purchase by either watching TV, reading a magazine or by listening to the radio. Now although viewership, listenership and readership is down across all platforms, people still are listening, watching and reading those mediums.

With that, people get inspired for a new home renovation, vacation or even a new sofa like the one I was looking for. He asked me what brought me into this particular furniture store and where the idea I needed a new sofa came from.

I told him I was watching and episode of Mad Men and that I really loved mid century modern design furniture. This is where my aha moment came!

He was totally right. It all starts with media.

Because I got inspired by Mad Men, I then went to the internet to search for local modern furniture stores. I came across a list of 4 places and viewed their online stock. When I saw a sofa I liked, I then came into the store.

So sure, I found out about this business online by doing a search. The idea I needed a new sofa came from the show Mad Men which is on TV.

This can also work by viewing content on a related channel. For example, there are endless amounts of home renovation, interior design and show talking about homes on the DIY Network and Home and Garden Television. Watching any of the content on these shows might have also inspired me I needed a new sofa, kitchen or even patio for the upcoming summer.

I ended up talking the magazine salesman for about an hour. In the end I really saw the light. Even though the internet was everywhere and people were always searching for something to buy, they mostly got their inspiration for that purchase by watching TV, reading a magazine or by listening to the radio.

In the end, it all starts with advertising and media.