I’ve chatted with lots of business owners and CEO’s over the years. They’ve always said to me they weren’t sure what form of marketing and advertising was being more effective.
For any marketing and advertising person, this is where you have to prove your keep. No matter if the CEO or business owner knows about tracking ,you have to get them to create and implement a tracking system. Trust me on this, it’s going to be the only way you can prove that what you are doing is working. If you don’t have the business you are working with set this up, they’ll never know where the new business is coming from. And then they’ll look at you tell you the work you’ve done isn’t effective.
So get them to setup a tracking system. It could be on their website with a simple “where did you hear about us” or when people call into a call center or when people people come into a physical storefront.
There are obviously more in depth ways to setup a tracking system. But no matter what it is, you have to take the initiative and get the business to set one up. In doing so, say it’s to help them out and to determine what it working for them. You could also say to them that they might determine the work you are doing is not effective. By doing this your coming from a place of what’s best for the business and not yourself. This is always where you want to be and it shows you care about them.
That’s why Jay Abraham encourages you to think of customers as clients. I highly advise you start to read some of Jay’s amazing books on marketing. He really simplifies business and success so that anyone can understand how to grow and succeed.
Today’s post is simple. Get all your clients to setup a tracking system. It will help them determine what form of marketing and advertising is working.