Golf is a sport I really like to play. It’s not uncommon for golf courses to be used as marketing tools to sell real estate around the course.
In many cases it’s a resort course that has a hotel on site along with the real estate. They want out of towners to come in, enjoy the course and get a dose of what it would be like to live there. Then they hope you’ll saunter over to their real estate sales centre and buy a home!
That’s all fine and dandy. But this model is very cookie cutter. It usually consists of a golf course designed by a well known golfing legend like Jack Nicklaus, Greg Norman or Arnold Palmer. The hotel is usually a big brand like a Westin or Fairmont. And the houses are all around 1 million dollars.
It’s not the model the bothers me. It’s the uncreative way they market and advertise the resort.
It’s always a three term slogan like “Play, Stay, Live”.
You’ll see this type of three sentence definition for all these resorts.
Now since the golf industry is slowly decreasing in numbers, so are home sales. Yet golf resorts with a real estate component are still being created.
I’m going to run a test to see if another real estate golf course has that same slogan.
Here is The Wilderness Club in Montana. Surely enough their website has the “Live. Stay. Play” slogan on it!
Montana is a lovely state, but they have to be struggling trying to sell real estate in such a remote part of the US.
No one in the right mind would live their full time unless they really like outdoor winter activities.
So this is a call for these resorts and their marketing departments to be more creative in their advertising. They need to do something more to make potential buyers to feel what it would be like to live there.